Welcome back, and hello to our first time readers. There are three primary types of technology involved in phone dialing. The first is Analog. Analog dialing uses your standard phone company lines to dial. What this means is that you need to have a phone number for each line you wish to dial on. Predictive dialer systems generally use two or more lines per call agent meaning for larger call centers you need at least double the number of phone lines than you have employees. The second technology are digital phone lines. These connect using a router that plugs into a PRI-T1 line. T1 connections can handle up to 24 phone lines each. PRI-T1’s are generally more affordable when dialing in large numbers than your traditional analog lines. The third and final technology is Voice Over IP (VOIP). This converts your voice phone calls into digital data and transmits it over the internet. Since this is not taking up physical phone lines and is in essence computer data, you can call out on as many “phone lines” as you have available bandwidth. For larger call centers you will want to have one or more Data T1 connections to utilize this. For one or two call agents, you can use a business cable or dsl connection. VOIP also has many more call features inherent to the technology and is often used for advanced call routing.
Next you have to consider the different software technologies. Some to choose from are Automatic Dialers, Power Dialers, Predictive Dialers, and Automatic IVR. My specialty with the Razor Predictive Dialer is outbound calling, so we will focus on that area of call centers in this article. Automatic and Power Dialers are often used as interchangeable terms. An automatic dialer uses a list of phone numbers, called a Lead List, and dials them sequentially. If you have four agents, an automatic or power dialer will call four phone numbers at a time until it connects a live call to an agent. It then continues to dial one line per available agent, on down through the list. Automatic IVR (Intelligent Voice Recognition) is a technology that automatically dials just like an automatic dialer but instead of connecting a live call to an agent, it plays a pre-recorded message and has touch-tone or voice prompts to guide a potential customer through a series of menu options. IVR technology has the capability of using the answers given through touch tone to qualify a customer and then route that customer to a live agent accordingly.
The final dialing solution is the Predictive Dialer. Predictive dialers use more lines than there are agents to dial many more phone numbers at the same time. It uses an advanced algorithm to determine the average talk time of a call, the average number of calls it takes to reach a live person, how many agents are available and then determines the optimal number of lines to dial to systematically predict how many lines it needs to maximize call center productivity. This is the software Orion Communications has developed and specializes in setting up call center solutions.
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